We’re in a ‘Movie star Pushed’ society.
Now, I truly ‘jest’ slightly once I stated our society was in a ‘sorry state of affairs’ as a result of there are in fact two sides to a coin and a number of GOOD issues are throughout us proper now.
However whether or not we prefer it or not, one of many quickest paths to ‘Final Power and Attraction’ is CELEBRITY.
Simply take a peek round.
We have got X-Issue, Britain’s obtained expertise, Fame Academy, Large Brother, that horrible program about folks caught in a jungle, Dancing on Ice, Strictly Come Dancing…. We have even obtained ‘foul mouthed’ aggressive cooks reaching world extensive domination by way of the ‘F’ phrase (and do not get me improper, Gordon Ramsay has me in stitches).
SO…
Whereas celeb standing does in fact imply you open your self up for ‘assault’ from all sides by anybody wishing to have a ‘pop’ (and that’ll occur anyway as your success rises) it brings with it a HUGE dose of INSTANT credibility, STATUS, and a WHOPPING quantity of recent salon/spa business, alternative and for a lot of pleasure.
So how are you going to change into a celeb business proprietor (or particular person if you want).
Exterior of giving up all dignity, stripping butt bare and working around the Large Brother home bashing ya ass with a tea strainer, there are luckily some others choices.
And finest information is these different choices can nonetheless hold your dignity, integrity, self price intact and your dad and mom nonetheless speaking to you.
Listed here are two of one of the best:
1. Turn out to be a printed writer… OR, change into a SELF PUBLISHED writer. And earlier than you begin shouting ‘Henry! I can not write for toffee’, or ‘how’s that going to assist??’, let me make one thing crystal clear. You KNOW one thing about what you do which different salon business homeowners, folks trying on the industry, beauticians, and many others, and many others want to know… And also you CAN write a e-book about what you understand. Now, in fact simply writing just a few pages is not sufficient, you gotta promote ’em too. BUT, it isn’t as onerous because it appears 풀싸롱…
2. Use the very those that plaster the celebs throughout their covers on a regular basis. THE PRESS. There are infinite opportunities so that you can get native, nationwide and worldwide publicity to your business and your self. However you gotta know get it. Merely sending out a press launch letting journalists know ‘Jo Bloggs has been promoted to Salon Supervisor ‘aint gonna do it. Neither is ‘XYZ Salon Introduces Spray Tanning’… It’s important to ask your self ‘WHAT IS IN IT FOR THE JOURNALIST?’ Bear in mind, they’re sat their on a regular basis sifting by means of mountains of press releases on the lookout for one thing RELEVANT and INTERESTING for his or her viewers. They do not actually give a HOOT about you and your salon or spa…
And there are a LOT extra methods to catapult your self, your salon or spa to celeb standing.
And consider, once I speak about celeb standing I DO NOT essentially imply ‘entrance web page information’. Movie star standing in YOUR industry, YOUR native space, inside YOUR group of prospects and shoppers will be simply as profitable…
So…
It is Time to GIve In
We’ve got two decisions… Both get actually wound up and down proper cross in regards to the celeb pushed society we dwell in OR, embrace it and use it to our benefit…
Take your decide…
Henry Baker.
Copyright Magnetic Salons Ltd 2009